Selected work

Product decisions that moved commercial outcomes.

Selected work across B2B SaaS, AI, MarTech, consumer technology and international digital businesses — connecting product direction, market positioning and customer adoption.

Featured work

From product strategy to measurable growth.

Tidio

AI customer service SaaS

Led product growth and monetisation across AI customer-service products, connecting product priorities with commercial performance, automation quality and customer adoption.

View Tidio case study

Main outcome

+25% metered AI revenue

+25% automated resolution
+12% plugin activation
Three messaging channels delivered in five months

Areas of work

Product growth
AI monetisation
Activation
Messaging products

Selected results

Different businesses. The same focus on clearer decisions and customer outcomes.

Affiliate marketing SaaS

GrowthHero

45% → 85% onboarding completion

Refocused onboarding, engagement and monetisation around clearer activation milestones and commercial opportunities.

+40% weekly active users
$41 → $53 ARPU

Product growth
Onboarding
Monetisation

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Recruitment technology SaaS

Vitay

$850k → $1.1m ARR

Worked across product leadership, enterprise readiness, pricing and commercial priorities to support stronger growth.

+30% ARPU
8 enterprise agreements

Product leadership
Pricing
Enterprise growth

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Consumer technology

Laundrapp

13% of churned customers reactivated

Owned acquisition through retention and built the lifecycle infrastructure connecting customer data, messaging and product journeys.

£35 → £21 CAC
Implemented Braze
Built email, push and lifecycle workflows

Lifecycle systems
Customer adoption
Growth

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Global legal services

Clyde & Co

Global digital and MarTech operations supporting 40+ offices

Led global website, CRM, MarTech and communication operations, connecting digital strategy with scalable systems and operating processes.

Established a global SEO framework
Owned email deliverability and marketing operations
Led CRM evaluation and migration planning

Digital strategy
MarTech
Communication systems

View work

Global positioning & launches

Taking products and experiences to market across 35 countries.

PokerStars

Head of Team Pro Marketing

Led global ambassador, influencer and launch marketing across games, mobile apps, live events and new markets. The work connected player research, product storytelling, international activation and commercial measurement.

Positioning & GTM
Product launches
International activation

View PokerStars work

Scope of the role

35 markets
40+ ambassadors
Multimillion-pound budget
TV, PR, social, websites, email and live experiences

Building, not just advising

Applying the same thinking while building an AI SaaS product.

As Founder and Product Lead of CampaignPath, I work through the same decisions facing the companies I support: customer evidence, product scope, AI workflows, pricing, usage credits, positioning, infrastructure and go-to-market priorities.

Building the product keeps my consulting grounded in real constraints, commercial trade-offs and hands-on execution.